MTV Africa And MTV Base Announces The Return Of The MAMAs
The iconic MTV Africa Music Awards (MAMA), are set to return back in 2021. The awards which showcase the ultimate…
The iconic MTV Africa Music Awards (MAMA), are set to return back in 2021. The awards which showcase the ultimate in African culture, music, and creativity, will be held in a re-imagined virtual format in partnership with Uganda, The Pearl of Africa on February 20th, 2021.
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The news was revealed yesterday, in a press conference hosted by TV actress Bonang Matheba. The MTV Africa Music Awards Kampala 2021 will be broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130). The repeat show will also be aired on BET Africa, BET International and MTV channels across multiple continents as a one-hour MAMA-themed MTV World Stage feature.
According to the organizers, the awards recognize and reward musicians, trailblazers, and those who are shining a light on the continent’s diverse talent and creativity by instilling a positive impact on African music and youth culture over the previous year.
The awards ceremony will feature vibrant performances from leading African and international artists and will also showcase some of the biggest cross-genre and cross-border collaborations.
The eventwill celebrate African talent across 20 award categories, including Best Male, Best Female, Best Song, and Best Collaboration. The contribution of artists from Portuguese and French-speaking Africa will also be recognized in the Best Lusophone and Best Francophone categories. Additional new categories included are the MAMA Generation Change Award, Best Fan Base, Alone Together Best Lock-down Performance and Personality of the Year. These new categories seek to demonstrate MTV Base’s commitment to supporting the youth of Africa.
The MAMA Generation Change Award will recognize the inspiring, young changemakers of the continent who are tackling some of the world’s most challenging social problems. The Alone Together Best Lock-down Performance recognizes outstanding performances that took place virtually by celebrating artists who took to streaming services to share their music and unite society during the unprecedented 2020 Lockdown. The category selection criteria is from October 1st 2019 to October 1st 2020. The nominees will be announced in December 2020 and music lovers will have their say by voting for their favorite stars online.
“It is an incredible honor to announce that the seventh MTV Africa The Pearl of Africa for the first time on February 20th, 2021. We are excited to bring this amazing showcase to audiences across the continent and globally with an innovatively re-imagined awards show and celebration. Due to the COVID-19 pandemic, content production has embraced innovation as the new gold and we are excited to take Africa to the World and showcase its immense talent and culture as we stage the biggest music awards show on the continent.“Commented Monde Twala, Senior Vice President & General Manager, VCNA,
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