Read More: Sho Madjozi Crushed It Last Night
The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.
These artists and groups, from the United States, Kenya, Brazil, Australia, South Africa, and Nigeria, span generations and sounds. Whether through drawing inspiration from R&B, reggaeton, emo, afro beats, rap, punk, country, funk, or spaces beyond, their work expresses the power of their vision and their passion for pushing their communities and music forward.
Throughout history, Black artists have innovated and influenced virtually every genre of music in immeasurable ways. To both celebrate and nurture Black artistry around the world, YouTube developed the #YouTubeBlack Voices grant program — an initiative dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform. This grant program is part of their larger #YouTubeBlack Voices Fund, a global, multi-year commitment to uplift and grows Black creators and artists on our platform, as well as to produce and acquire new YouTube Original programs, focusing on racial justice and the Black experience.
Powered by bangers like “John Cena” 2.6 million Spotify streams and “Huku” 1.6 million Spotify streams, she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the BET Awards, “Entertainer of the Year” from Forbes, and more. This year, she was nominated once again for a BET Award in the category of “Best International Artist
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